The interview finishes with an important opportunity:
Perkins states:
"Imagine if a number of us had the dream that Coca-Cola, McDonald's and Nike all committed to making sure that nobody in the world ever goes without sufficient water, food, or clothes. If we had that vision, we would tell those companies, look, we're never going to buy anything more from you until you do this.
Coca-Cola is like Godzilla. Can you really see it responding to these kinds of demands?
Immediately following the tsunami last winter, Coca-Cola sent millions of bottles of water to the victims. But every day 24,000 people in the world die of thirst. and starvation. You don't have to wait for a tsunami—there is a much bigger tragedy. If people have that vision and begin to act upon it, I guarantee you that Coca-Cola will change, and if Coca-Cola changes, then Pepsi Cola will have to change too. And everybody else."
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