Tuesday, May 04, 2010

John Perkins - Shapeshifting Corporate Culture To A Sustainable Thriving World

Reality Sandwich just published a wonderful interview with John Perkins - author of the best selling book - "Confessions of an Economic Hitman."  In the interview he points to the opportunity, and responsibility we have to shift our global corporations to ensuring well being for all of Earth's inhabitants.

The interview finishes with an important opportunity:
Perkins states:


"Imagine if a number of us had the dream that Coca-Cola, McDonald's and Nike all committed to making sure that nobody in the world ever goes without sufficient water, food, or clothes. If we had that vision, we would tell those companies, look, we're never going to buy anything more from you until you do this.
Coca-Cola is like Godzilla. Can you really see it responding to these kinds of demands?
Immediately following the tsunami last winter, Coca-Cola sent millions of bottles of water to the victims. But every day 24,000 people in the world die of thirst. and starvation. You don't have to wait for a tsunami—there is a much bigger tragedy. If people have that vision and begin to act upon it, I guarantee you that Coca-Cola will change, and if Coca-Cola changes, then Pepsi Cola will have to change too. And everybody else."

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