Monday, April 02, 2012

Evolving our businesses to become Common Good Corporations

There are many stories over the last 20 years of examples of ethically motivated businesses who grew to such a large scale which left the founders with choices either merge, sell out or cooperate with major corporations. The challenge has often been that the values and priorities which originally inspired the entrepreneurs from the beginning were very difficult to maintain when the business or brand is continued in the larger context, or the company is owned by a larger entity who does not share the priorities for the common good of the original entrepreneur.

One solution has been to adopt the B-Corp model, by baking the values into the DNA of the company.

My colleague and close friend Terry Mollner is an expert on such issues, and has played a meaningful role in this context for some time.

Here's a video of Terry discussing the heart of these issues, where he clarifies his vision that all companies have the opportunity to make their highest priority the COMMON GOOD, invites us to all discover the role we can play in bringing about this new way of doing business.

1 comment:

Anonymous said...

Needed this. Thanks.