(1) Risk Awareness.
(2) Straight Talking. Use Simple Language that people understand.
(3) Emotional Capital. Emotional due diligence is as important as financial due diligence.
(4) Profit With Principles.
"Halla Tomasdottir, an Icelandic fund manager and founder of Audur Capital, a wealth management firm in Reykjavik, is certain that if women had been at the helm of Iceland’s economy and its major banks, the country would not have been brought to its knees."
The Daily Mail, March 28, 2009
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