Wednesday, February 17, 2010

A Vegan in a Hummer?


Many enviros simply want change, as long as they don't have to change their lifestyle very much.

I know this from experience, my own! Admittedly - this green guy still could do more.

Yet the smartest people I know are aware that our happiness is built on lifelong journey of learning. Ray Anderson's book "Midcourse Correction" is a testament to that sage wisdom applied in business.

There's a movement afoot in the MIT Circles -

Smart managers are wary of epiphanies. “Suddenly, everything looked different” should be the last line of a short story, not a report from the management front. But sometimes, something makes you look at a matter you’ve paid a lot of attention to in a different way. Even if you look at everything differently for only a moment and then you return to your original perspective, that perspective has been changed.That may have happened to some people at last week’s Pop!Tech conference, in Camden, Maine. One of the speakers was Michael Pollan, author of The Botany of Desire, who delivered a variation of his standard talk on sustainable food. In that talk, he dropped this nugget:

“A vegan in a Hummer has a lighter carbon footprint than a beef eater in a Prius.”

Read the entire article here.

“A vegan in a Hummer has a lighter carbon footprint than a beef eater in a Prius.”